Segmentec
TBNLEN

New quotes · 12 Aug run

2 / 24

“The issue is not with the funnel. The issue is with the targeting: who gets to the funnel.”

Objectionfrom a call

All segments

11 segments · sorted by revenue (high → low)

#TierSegmentLeadsDealsCloseRevenue · share
01GoldenScaled operatorsThe front end still works, but the people coming in are no longer their buyers834857,8%27,4%€177K
Ad spend €20–75K/monthTeam size 3-12Channel Meta, YouTube21 reports
Desires

  • Back to the audience they used to reach

    ‘get back in front of the right audience again — like we were when lead quality was 40%’

  • Clients who can pay and who stay

    ‘finally qualified to afford our services… stable enough to commit to a 3-8 month program’

Pain points

  • Back to the audience they used to reach

    Terug naar het publiek van vroeger: 'get back in front of the right audience again'

  • Lookalikes exhausted

    ‘we’ve tested tons of lookalike audiences… same issue’

Objections

  • Agencies could not fix it either

    ‘multiple marketing agencies tried… this was out of their league’

  • It is the platform

    'Do you think this is a creative issue, an audience issue, or just how Meta's delivery system works now?'

Buying signals

  • They see themselves that it happens at the gate

    ‘the issue is with the targeting: who gets to the funnel’

  • Copy decides who shows up

    ‘I should be very careful around the copy, creative and landing page I use’

02GoldenHigh-volume, low-closePlenty of booked calls, too few deals, and nobody knows why562544,6%20,0%€129K
03LowOrganic ceiling playersStrong close rate from organic; the paid channel is not working891516,9%8,1%€ 53K
04ModerateAgency-burned and guru-wearyJudge every supplier on proof first, not on promises531324,5%8,0%€ 51K